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Renee Reuter

Legal Experience
Public Speaking
Writing Experience
Government Relations
Professional Membership
Awards and Recognitiion

Renee M. Reuter

P.O.Box 319

Imperial, MO 63052

Legal Experience

Armstrong Teasdale, Clayton, Missouri

Senior Counsel 

July 2020 to present

  • Provide strategic advice to clients on copyright, trademark and domain name matters.

  • Draft trademark applications, responses to office actions, recommendations and advice on trademark and copyright registration and enforcement opportunities.

  • Audit portfolios against marks in use, identify gaps in registration portfolio and provide strategic recommendations to build a filing portfolio that best serves clients.

  • Mentor new attorneys.

Enterprise Holdings, Inc., Clayton, Missouri

Intellectual Property Counsel

 January 2002 to April 2020

  • Spearheaded the intellectual property (“IP”) registration, watch and enforcement programs for the largest car rental company in the world.

  • Registered trademark and domain names to support expansion efforts in over 100 countries.

  • Oversaw work on complex contested intellectual property matters.  The largest project included 135 separate contested matters (trademark litigation, cancellation actions, oppositions or defense against non-use cancellation actions) in 43 jurisdictions worldwide against one trademark owner.  Enterprise received a favorable decision in London, which led to settlement of all other matters.  

  • Managed trademark spend and draft project proposals, strategies and budget forecasts.  

  • Provided legal review and filing strategies for proposed new trademarks.

  • Drafted business agreements, trademark licenses, settlement agreements and software terms of use.

  • Managed intercompany trademark licensing program.

  • Managed work of internal paralegal and administrative assistant and outside counsel in countries world-wide.

  • Oversaw the worldwide intellectual property portfolio for the Enterprise family of companies, including trademarks (approximately 11,000 trademark filings), patents (over 70 filings) and domain names (over 8,000 names).  

  • Led negotiations, trademark mediations, discovery and internal strategy sessions for various intellectual property projects.

  • Led the intellectual property due diligence, transition and acquisition of IP portfolios of all sizes from small companies with only common law rights to large companies with world-wide portfolios of up to 2,000 trademark filings and 3,000 domain names.

  • Advised all levels of management on intellectual property and electronic commerce issues.

  • Served on various company committees including Trademark Committee - leader/moderator (2019-2020), Patent Committee - leader/moderator (2002-2013), Privacy Committee (2008-2010), Diversity/Work Life Balance Committee (2008-2010).

  • Audited, updated and drafted uniform online protection product descriptions for over thirty (30) markets in Latin America to ensure accuracy and legal compliance.

  • Managed the legal work, from conception to issuance, for the company’s first 12 business method patents including management of patent search, strategic planning and prosecution (January, 2000 - July, 2013).

  • Attended meetings with Patent Examiners at the US Patent and Trademark Office (2002-2013)


Government Relations Experience

Candidate for Missouri State Representative, District 112

Jefferson County, Missouri

January, 2022 to present

              Primary election date: August 2, 2022

              General election date: November 8, 2022


Enterprise Holdings, Inc., Clayton, Missouri

Legal and Legislative Liaison

October. 1998 to January. 2002

  • Tracked and analyzed legislative efforts in the fifty states, and federal legislative arenas.

  • Assisted with campaign finance, electronic commerce and intellectual property projects.  

Jefferson County Council, Hillsboro, Missouri

County Councilmember, District 2 Representative

January. 2011 to present

Leadership positions held:

     Chair of the County Council, 2011, 2014-2017

     Vice-Chair of the County Council, 2019-2020

     Chairman of the Council Legislative Committee 2019-2021

  • Lead legislative branch of county government.

  • Lead various legislative committees, including committee to draft and pass Prop P in 2018.

  • Coordinate efforts of government and charitable entities to serve over 1,000 flood victims following the December 2015 and May 2016 floods.

  • Serve on various intergovernmental committees.

  • Draft, consider and pass ordinances, resolutions and amendments.

  • Served as the first Chair of the County Council during the first year Jefferson County operated as a First Class, Charter form of government.

  • Review and select vendors for Jefferson County road and bridge projects.

  • Review and pass annual balanced budgets for county government.

  • Organize, address and serve as master of ceremonies for town hall meetings, congressional district visits, seminars for subdivision residents and various public events.

  • Elected in 2010 and re-elected in 2012 and 2016; running unopposed in 2020 to represent 25,000 Jefferson County, Missouri residents.

  • Elected by a majority of Councilmembers to serve in leadership positions for seven one-year terms

Public Speaking Experience

Brand Protection Online, Chicago, IL

Featured Speaker

February 17, 2019

How Enterprise Rent-A-Car Protects Its Trademarks, Lansing, MI

Featured Speaker

March 19, 2018

Managing Trademark Assets, Chicago, IL

Featured Speaker

October 17, 2018

Driving Real Value for Business Through Innovative IP Strategies, San Diego, CA

Featured Speaker

December 7, 2016

Various Internal Presentations on various IP topics including:

  •      Copyrights, Trademarks and Websites

  •      Best Practices in Using Copyrighted Works of Others

  •      How to Select a Powerful Trademark, and What to Avoid

  •      Copyrights and Social Media

  •      Protecting Intellectual Property in Employee Agreements

  •      Protecting Intellectual Property in Vendor Agreements

  •      How to Use Copyright Notices

  •      How to Protect Trademark Rights

  •      Proper Trademark Use

  •      Trade Secrets and Patents - Best Practices

  •      Business Method Patent Overview

  •      Intellectual Property Overview

Writing Experience

Subdivision Trustees - This One's for You,, March 28, 2011

Article describing the challenges of Subdivision Trustees and announcing a free seminar on subdivision law organized and presented jointly by local attorneys and local government officials.

Hellllllooooooooooo Farnoldians!,, June 26, 2012

Article describing services provided by Jefferson County government and the government's funding mechanisms.

Think of Church and Say "Yum",, June 15, 2012

Article considering the social events hosted by various local churches.

Inside an Infant Government,, July 19, 2011

Article describing the first six months of the Jefferson County Charter form of government: observations from a legislative point of view.

Fiscal Responsibility,, September 19, 2011

Article describing spending cuts to keep the County from over budget spending.

The Budget Saga Continues - Uncertainty, Education and Hard Work,, December 4, 2011

Article describing the learning process, and County budget planning process in a brand new form of government.


Letters to the Editor: in addition to the published articles above, I have written several letters published in the local newspaper, The Leader, on topics relating to resources available to citizens and local government matters.

Political Marketing Materials: In the past six elections, I have drafted copy and designed marketing materials for several local political campaigns, including for my own.  Some of my copy and design work in this regard is available on and the website built for use on mobile phones,

Legislation: I was the main drafter of the Rules of Procedure now used by the Jefferson County Council.  I have also drafted several pieces of legislation for County ordinances, bills and resolutions and State laws and regulations.  I have also drafted amendments for all these types of legislation.


Saint Louis University School of Law, Saint Louis, Missouri

J.D. January 2002

Grade Point Average: 3.2       Rank:  Top 30%

Activities: Student Bar Association (SBA), Class Representative, 1997-2000

Colorado College, Colorado Springs, Colorado

B.A., cum laude, History-Political Science, December 1995

Grade Point Average: 3.7

Professional Membership

Missouri Bar Association

Date of Admission: April 17, 2002

International Trademark Association ("INTA"), member, 2002 - present

Served on Internet Committee and New Global Top Level Domain ("gTLD") Subcommittee, 2010-2012

American Corporate Counsel ("ACC"), member, 2015 - present

Awards and Recognition

Family of Renee Reuter, Mike Reuter, David Reuter, Stephen Reuter and Liberty.

World Trademark Review (“WTR”) North America Team of the Year 2016

The in-house trademark team I manage was selected for this award from thousands of nominations made by trademark professionals around the world.  

WTR 300: The World’s Leading Corporate Trademark Professionals

Listed in both 2018 and 2019 with other individuals chosen by the trademark community as one of the trademark industry's top 300 trademark lawyers in the world.  
Listed in both 2018 and 2019 with other individuals chosen by the trademark community 

Selected for this award from over four thousand nominations made by colleagues and clients world-wide by Lexology in association with the International Law Office and the Association of Corporate Counsel. 

Nominated and chosen as one of five in-house trademark attorneys for the shortlist for this award from thousands of nominations made by trademark professionals around the world.

The team I manage was nominated and chosen as one of five in-house trademark teams for the shortlist for this award from thousands of nominations made by trademark professionals around the world.  

Community Service
Related Articles
References / Endorsements

Raymond T. Wagner, Jr. 

Senior Vice President - Government Relations

Enterprise Holdings, Inc.

Jay Golder

Vice President - European Operations

Enterprise Holdings, Inc.

Dan O'Keefe

Vice President - Litigation

Enterprise Holdings, Inc.

Dan Wessel

Vice President

Entegral powered by Enterprise Holdings

Diane Rohan


Energizer Holdings, Inc.

Rob Connors

Vice President - Business Development

Enterprise Holdings, Inc.

Dawn Conlisk

Director of Supply Chain Management

Enterprise Holdings, Inc.

Bob Boyer

County Assessor

Jefferson County, MO

Charles Groeteke

County Councilman

Jefferson County, MO

Senator Paul Wieland

Missouri State Senate

Jefferson City, MO

Mary Elizabeth Coleman

Missouri State Legislature

Jefferson City, MO

Meredith Perkins​

Vice President/Associate General Counsel

Enterprise Holdings, Inc.

Trent Tinsley

Director of Business Development

Entegral powered by Enterprise Holdings

Tom Polcyn


Thompson Coburn, LLP

Rudy Telscher


Husch Blackwell

Scott Miller

Co-Managing Partner / Certified Specialist

MBM Intellectual Property Law Firm, Canada

Simon Chapman


Lewis Silkin, LLP United Kingdom

Dr. Stefan Weidert


Gleiss Lutz, Germany

Troy Rice

Senior Consultant, and former Director/Partner

SIPS, China

Alexandra Neri


Herbert Smith Freehills, France

Jean Huelsing

Founder and Director

Camp Jump Start - Living Well Village

Mark Seih


Babs RV Park

Community Involvement and Volunteer Work
Internet Corporation for Assigned Names and Numbers (“ICANN”), 2015-2017

Policy Development Working Group member, project is to review rights-protection mechanisms for all generic top-level domain names (gTLDs)  

East West Gateway Council of Governments, 2016
Board of Directors member, representing Jefferson County, Missouri

Jefferson County Library Foundation, 2012-present
Board of Directors – Vice President, 2013; President, 2015-2016; Secretary 2018-present

University of Missouri Extension Program – Jefferson County, Missouri, 2016-2020
Board of Directors member, representing Jefferson County, Missouri

Various local volunteer political organizations 
Founded three organizations, 2011, 2013 and 2018

Enterprise Holdings Mentoring Program, 2011-2014
Served as mentor to employees in various departments.  Mentorship continued informally after the formal program ended.

Acts 1:8 Mission Society, St. Louis, Missouri 2003- 2019

Board of Directors – Vice President, 2005-2013; President, 2013-2019

Related Articles

Protecting the Soul of Enterprise Holdings

Pulse online newsletter, August 28, 2019

An Interview with Renee Reuter, Intellectual Property Counsel at Enterprise Holdings

Lexology, September 23, 2016

An Interview with Renee Reuter, IP Counsel, Enterprise Holdings, Inc.

World Trademark Review, October 17, 2018

Enterprise sues Missouri Business for Trademark Infringement

St. Louis Post Dispatch, July 11, 2014

Enterprise Wins Trademark Case Against European Car Rental Giant

St. Louis Business Journal, January 14, 2015

Enterprise Wins Trademark Battle With Europcar

PR Newswire, January 13, 2015

Which Rental Car Companies Pick You Up?, March 21, 2019

Rental Car Firm Advantage Sues Rival Enterprise

San Antonio Business Journal, November 8, 1998

Pickup Line Lands Them in Court

The Baltimore Sun, September 28, 1998

Enterprise Tells Hertz: Stop Using "We'll Pick You Up"

St. Louis Business Journal, August 30, 1998

Hear the Pickup Line Too Often? A Rental Firm Thinks So, and Sues

Wall Street Journal, September 29, 1998

Understanding Trademark Law, 2nd Edition, 2009

Hertz Files Suit Against Enterprise Rent-A-Car

Law 360, February 21, 2007

Enterprise Rent-A-Car Announces Issuance of Patent Related to ARMS Rental Management Technology

Enterprise Press Release, September 25, 2007

References and Endorsements

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